Web3 marketing in 2024

New year, clean slate. Let’s get it.

In this week’s edition👇:

• Adani's web3 influence - a game changer for India's digital landscape

• Web3 marketing innovations with AI and neuromarketing

• Marketing strategies for the 2024 web3 gaming surge

Trending web3 marketing news and guides:

• Let’s dive into the top crypto marketing trends and stats to know in 2024 (Coinbound)

• The ultimate guide to crypto community management (Coinbound)

• Will the “iPhone moment” of web3 technology appear in 2024? (Medium)

• Why Puma is sticking to its web3 bets as crypto shakes off a long-held winter (Tech Crunch)

• Cheers to 2023! Driving new leadership mindsets for 2024 with AI, web3 (Forbes)

• Web3 career guide: Top tech roles unveiled (Analytics Insight)

• How user-friendly web3 wallets bridge the gap between TradFi and DeFi (Cointelegraph)

• Will 2024 be the year of the GameFi explosion? (Coinbound)

Upcoming web3 events:

• Quantum Miami (Miami, USA - January 24-26)

• NFT NYC (New York, USA - April 3-5)

• Paris Blockchain Week (Paris, France - April 8-12)

• Blockchain Life (Dubai, UAE - April 15-20)

• CONFER3NCE (Dortmund, Germany - May 15-16)

• Consensus by CoinDesk (Nashville, USA - May 29-June 1)

• Bitcoin Conference (Austin, USA - July 25-27)

Adani's web3 influence—a game changer for India's digital landscape

As Adani Enterprises ventures into the web3 arena, it targets the booming $1 trillion digitalization market.

• Strategic partnerships with global tech leaders, including SiriusXM, are part of the company's plan to enhance its presence in the web3 ecosystem and capitalize on digital transformation opportunities worldwide.

• Focusing on blockchain technology in logistics and finance, the company is enhancing security and transparency, aiming to set new fraud prevention benchmarks within web3.

  The integration of IoT and AI is revolutionizing Adani's approach to

• Web3 logistics and manufacturing, aligning with the evolving demands of data-driven operations.

• This pivot to web3 is a significant step for reshaping India's digital landscape, positioning the conglomerate as a key driver in the country's growth and innovation in the burgeoning web3 sector.

• For web3 marketers, these moves highlight the immense potential of integrating blockchain, IoT, and AI to gain a competitive advantage in the rapidly evolving digital landscape.

Web3 marketing innovations with AI and neuromarketing

AI and neuromarketing merge to create highly personalized web3 marketing campaigns, enhancing strategies in DeFi, NFTs, and DAOs.

• Neuromarketing employs neuroscience to understand consumer responses, while AI scales these insights for practical marketing applications.

• The combination of neuromarketing and AI offers revolutionary potential in campaign structuring but raises ethical concerns regarding data privacy and manipulation.

• Real-world examples include GlassView's use of neuromarketing data and AI for a 97% increase in tourism and Endel's AI-generated soundscapes.

• The synergy of neuromarketing and AI in web3 marketing could redefine user engagement, with applications ranging from tailored NFT recommendations to AI-driven chatbots in DeFi platforms.

Marketing strategies for the 2024 Web3 gaming surge

2024 is set for a significant rise in Web3 gaming, with up to 100 million new gamers anticipated from major blockchain game launches, presenting a large market for targeted marketing.

Polygon is poised to be at the forefront of this surge:

• Mobile and casual Web3 games are anticipated to lead the charge in mainstream adoption, presenting a key opportunity for marketers to engage a diverse and expansive player demographic.

• Asia is set to be a frontrunner in GameFi adoption, signaling a need for region-specific marketing strategies.

• Celebrities and user-generated content remain crucial in Web3 promotion, offering unique partnership and content marketing opportunities.

• The launch of Apple's Vision Pro VR headset is expected to significantly impact the metaverse, suggesting a shift in marketing strategies towards more VR-integrated and accessible experiences.

Open web3 marketing positions:

• Crypto.com Arena, Digital Marketing Coordinator

• Coinbase, Marketing Insights Research

• Circle, VP, Content Marketing

• Chainlink Labs, Events Marketing Manager

• Meta, Copywriter

• Aptos, Social Media Manager

• Doodles, Senior Marketing Manager

• CoinDesk, Events Programming Coordinator

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