gm. We are trying a new format of the newsletter, let us know what you think!

Welcome to The Web3 Marketing Newsletter, your bi-weekly blast of Web3 marketing juice, straight from the Coinbound content team.

I’m Joy, your crypto-obsessed, meme-loving guide, here to unpack the wild, the weird, and the downright brilliant in Web3 marketing. We’re diving into Coinbound’s latest drop, industry deep dives, growth hacks, hot launches, slick tools, and the memes keeping us sane. 

Buckle up; this is your ticket to the front lines!

Coinbound’s Corner: What’s New?

First things first, the Coinbound kitchen’s hot, and our latest blog just dropped:
“Web3 Analytics Stack: How to Build an Attribution System Without Google Analytics.”

This isn’t just content; it’s a roadmap. Ty breaks down a wallet-native stack using Dune, Spindl, and The Graph to help you track performance in a post-cookie world.

If you're trying to connect on-chain behavior with campaign results, this is your playbook.

Read now and start owning your data

Launches to Watch - Testnets, Mainnets, & Teasers

Web3 devs are shipping like it’s a race.  Here are some of the launches that dropped in March.

• Nillion dropped its $NIL token alongside its Alpha Mainnet, building buzz around privacy-first computation. It has a total supply of 1 billion tokens, with an initial circulating supply of 195.2 million. 

• MegaETH Testnet Live: “Real-time blockchain” is the angle MegaETH is selling, and their testnet just went live. If you’re in L1 marketing, this is the scalability narrative to watch.

• Zero DEX, an AI-powered DEX on the OG Labs blockchain, is testing its private version with OneGravity NFT holders. This phase aims to refine the platform's features before a public release.

GTM Strategies & Things…

What can we learn from Ethena’s GTM Strategy?

When a protocol grows into a $6B giant within 12 months, it’s worth dissecting what they did right; especially if you’re still figuring out your go-to-market motion.

Ethena didn’t reinvent the wheel. It executed fundamentals masterfully: a product with real yield, laser-focused DeFi integrations, a founder-led brand, and a consistent points system that kept the market engaged. They positioned against banking-dependent stablecoins, avoided buzzword traps like “stablecoin,” and made “Internet Bond” sound like the safest play in crypto.

What’s in it for you? 

The blueprint for crafting a GTM that doesn’t just attract liquidity but keeps it flowing. If you're struggling with traction, the real question is—are you playing to your product’s strengths, or just mimicking others?

Read the full breakdown

Industry Insights & Deep Dives

I’ve been lurking on X and Discord all week (shoutout to my coffee), and here’s the tea straight from the trenches:

AI’s Big Wake-Up Call for Web3

 @gregisenberg asked a bold question on X this week: Did Web3 and NFTs arrive too early?

His post highlighted the massive shift we’re seeing with tools like ChatGPT-4o. Millions of people are now creating detailed, high-quality images by simply typing prompts like “Studio Ghibli style.” The catch? None of that value flows back to the original creators or studios. Greg calls it the biggest creative heist in history.

While AI companies continue to build on uncredited works, Web3 had already envisioned a different system. One where creators receive direct payments for use of their styles. One with programmable ownership, near-zero transaction costs, and clear terms of use that artists set themselves. In short, the very infrastructure Web3 promised years ago is exactly what’s missing today.

According to Greg, the issue wasn’t the idea; it was timing. Web3 showed up before this level of AI adoption exposed the gaps. But now, in an era where AI can replicate an artist’s entire career in seconds, the need for creator-first systems has never been more urgent.

The Metrics That Actually Drive Web3 Growth

Most Web3 teams are still measuring the wrong things. Clicks, impressions, and vanity metrics don’t tell you if your efforts are converting real users.

The smarter metric?

Cost Per Wallet (CPW), the cost to acquire a wallet-connected user. It’s becoming the new baseline for performance in Web3 marketing. In his recent podcast episode with addressable ID, @arsafNadler dropped some serious alpha on CPW (Cost-Per-Wallet) and how Web3 teams can finally start measuring real acquisition costs.

Here’s the cheat sheet: Listen to the Addressable ID breakdown

The Stablecoin Fix No One’s Talking About

Brian Armstrong says stablecoins should do more than move money, they should pay you for holding them. In a recent post, the Coinbase CEO argued that it’s time users start earning interest directly from stablecoins like USDC.

Right now, issuers earn yield from reserves held in U.S. Treasuries: users don’t see a dime. Armstrong says that needs to change.

Why it matters:

• Onchain interest puts yield directly in the hands of users, helping them keep pace with inflation.

• For the underbanked, interest-bearing stablecoins offer a shot at financial stability without needing a traditional bank.

• And for the U.S., it strengthens dollar demand and extends global reach.

The tech already works. What’s missing is regulation that treats stablecoins like savings accounts, not securities.

For marketers, it opens a quiet but powerful opportunity. This could be stablecoins’ strongest story yet. Might be time to start crafting that message.

MOTW (Meme of the Week)

What’s a Web3 marketing newsletter without the memes that hit too close to home?

Social media doing all the lifting while the rest of the company rides along? We’ve seen this movie before and it never ends well. We can help your Web3 brand build holistic, sustainable growth strategies. 

How’d we do? Subscribe for more!