gm. Welcome to another issue of The Web3 Marketing Newsletter, your bi-weekly blast of Web3 marketing juice, straight from the Coinbound crew.

This issue, we’re spotlighting the launches, strategies, and stumbles shaping how Web3 projects are winning trust, volume, and attention, from Scroll’s fee-slashing to Base and Zora’s viral content coin.

Let’s break it down!

GTM Deep Dive: Why Base saw a Surge in new tokens last week

On April 16, Base and Zora teamed up to launch “BASE IS FOR EVERYONE,” a tokenized post meant to spotlight content tokenization as the next frontier for creators.

The idea? Creators could now publish tokenized posts that earn them rewards when people trade their content. Zora’s sleek UX and gasless experience made it feel like the future of social media. Base amplified the launch with X threads, and creators like Jesse Pollak pushed it to the masses. For a minute, it worked—trading spiked, attention skyrocketed, and people thought we’d entered a new era of creator monetization.

Then came the snipers. The coin tanked 88% as opportunists swept up large shares of supply, and a confusing second token launch only made things messier. Creators who were promised more value than NFT mints ended up disappointed. The hype balloon deflated just as quickly as it blew up.

But here’s where it gets interesting. A few days later, Zora announced its upcoming $ZORA token and ecosystem airdrop, which sent activity soaring:

• 26.6K Zora coins launched

• 284K daily traders (238K new!)

• Zora made up 75% of all Base trading on April 20

The takeaway? Tokenized content can be a powerful GTM tool for creators, but it needs better messaging, anti-bot protections, and clearer timelines. If you're considering content coins in your GTM playbook, Zora still offers a goldmine. Just bring a real launch plan.

Launches to Watch

Mainnets, Testnets & Events Making Waves in April

April has been stacked with high-impact moves across L2s, DeFi platforms, and token launches. Whether it was slashing fees or hyping presales, here’s what stood out:

• Raydium dropped LaunchLab, its shiny new token launchpad, just weeks after Pump.Fun debuted Pump Swap to compete with Raydium’s AMM. In a few days, LaunchLab saw 2.8K tokens launched, 60+ graduate, and 14K+ wallets interact.

  While Pump.Fun hit 100K+ tokens in the same timeframe, Raydium’s still holding most of the trading volume. It’s less chaos, more curation, and possibly the more sustainable play.

• Scroll, an Ethereum Layer-2 powered by zk-rollups, just kicked off their Euclid upgrade, their biggest since the mainnet launched, and it’s rolling out in phases. Phase 1 just dropped on April 17, and Phase 2 kicked off on April 22, slashing transaction fees by 90% and introducing smart account support. Fee reductions aim to make DeFi and NFT transactions nearly free, while smart accounts simplify wallet interactions for seamless dApp use, targeting non-crypto natives.

• Initia, a Cosmos-based Layer-1, is launching its mainnet and $INIT token with a fixed 1B supply and a focus on appchains across DeFi, gaming, NFTs, and AI. It’s heating up fast thanks to two big pushes: a 50M INIT airdrop for early users and a 60M INIT Binance Launch Campaign (6% of supply) to bootstrap liquidity and fuel trading activity from day one.

Coinbound’s Corner

If you're building something real in Web3 but struggling to get people to believe it, you’re not alone.

A 2024 study showed 63% of U.S. adults still don’t trust crypto. And who can blame them? Between rug pulls and chaotic tokenomics, the bar for credible is in the basement.Your tech and vision may be solid, but if your audience is confused, skeptical, or MIA… It’s not a product problem; it’s a trust problem.

That’s what we’re unpacking in this week’s Coinbound’s Corner: How clear, credible storytelling helps serious Web3 projects earn the trust they deserve.

We’re talking

• How to sound trustworthy

• What actually works to build community loyalty

• Why even great tech gets ignored without great messaging

If your project deserves attention and you’re done being misunderstood.

MOTW : Meme of the Week

Real or not? 😂😂😂

That’s it for this edition. If you found it useful, share and subscribe!